Every now and then a new word is so perfect that you wonder why it wasn't invented sooner. For years I've been surreptitiously searching the internet for my own name, sometimes to see whether anyone visits my totally boring home page (they don't), and sometimes to see who has the same name as mine.
And now I can come out of the closet with this activity, because once an activity has a name, of course it is legitimate. (Well, mostly.)
I've been looking for my googleganger.
The Macquarie Dictionary has named this as the word of the year. It's a noun meaning 'a person with the same name as oneself, whose online references are mixed with one's own among search results for one's name'. I guess only those of us with an online presence can have a googleganger.
I wonder whether there is already a new verb, to googlegang? I made a quick search and I can't see it yet.