Tuesday, 25 August 2015

organic or pretend organic?

Have a look at these bags of planting mix. Organic or just pretending to be organic?

My understanding of quotation marks around a noun means to be wary of the genuineness of the thing named. It implies irony in the use of the marked word.

Cambridge Dictionaries Online says:
 We also use single quotation marks to draw attention to a word. We can use quotation marks in this way when we want to question the exact meaning of the word:
I am very disappointed by his 'apology'. I don't think he means it.  
This Washington State University site on American usage discusses the same sort of thing I've noticed on the bag of planting mix:
There are many ways to go wrong with quotation marks. They are often used ironically: 
She ran around with a bunch of "intellectuals." 
The quotation marks around "intellectuals" indicate that the writer believes that these are in fact so-called intellectuals, not really intellectuals at all. The ironic use of quotation marks is very much overdone, and is usually a sign of laziness indicating that the writer has not bothered to find the precise word or expression necessary.  
Advertisers unfortunately tend to use quotation marks merely for emphasis: 
The influence of the more common ironic usage tends to make the reader question whether these tomatoes are really fresh. Underlining, bold lettering, all caps - there are several less ambiguous ways to emphasise words than placing them between quotation marks. 
I managed to overcome my initial reaction to this strange punctuation, and bought the product to plant my nice new Jonathan apple in enriched soil.

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