Sunday, 10 August 2014

a clever advertisement

I've been noticing this sign for years, and today I finally got organised to pull over and take a photo of it.

Isn't it clever?

Firstly -  Musica is the Latin word for 'the art of music, or music itself (including poetry).

Secondly -  If you study at this place, I suppose you will get plenty of music.

Thirdly -  It calls to mind the expression aplenty. defines this as either an adjective or an adverb:
adjective in sufficient quantity; in generous amounts (usually following the noun it modifies); He had troubles aplenty.                                                                                                     adverb sufficiently; enough; more than sparingly: He howled aplenty when hurt.
Correctly, the advertisement places the word 'aplenty' after the noun, 'musica'.

And, fourthly, cleverest of all in my opinion, the music school is on Plenty Lower Plenty Road, so you could read it as 'music at Plenty', if you wanted to.
I love to see language used so creatively.

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